AI has completely rewritten how candidates find companies. Sponsored posts used to dominate discovery, but now most people see AI-generated responses first.
I sat down with Rachel Duran, Head of Global Employer Brand at Hewlett Packard Enterprise, to unpack how HPE is adapting their talent strategy to this shift and what every employer brand leader should know.
If your content isn’t structured in a way AI models can actually read, you won’t surface in candidate searches. Built In’s Employer Brand Reputation tool shows exactly how AI interprets your company and where your gaps are so you can stay visible to top talent.
Request an EBR report here: https://lnkd.in/gt_MpGAq
